Call us: 01423 369730
Email us: sales@johnchamberswildflowers.co.uk
Call us: 01423 369730
Email us: sales@johnchamberswildflowers.co.uk
Case study
Project: Increasing Bio Net Gain at EMR Oldbury
Location: Oldbury, West Midlands
Date: February 2024
About
European Metal Recycling (EMR) is a global leader in metal recycling, operating sites across the UK. At their Oldbury site, EMR launched a rewilding initiative to improve biodiversity, tackle climate change, and enhance habitats for future generations. The project covers 3 hectares of land with the goal of increasing biodiversity by 95%.
Working with Glendale, a specialist grounds maintenance and landscaping contractor, the EMR team sought to transform previously rough and underused ground into thriving wildflower meadows and diverse habitats for local wildlife.
Our Contribution
Green-tech supplied John Chambers Wildflower Seed, including the Heritage Dual Purpose mix and Impact Violet Heart 100% mix. Approximately 5kg of seed, comprising native and nectar-rich annuals and perennials, was sown over 1000m² in May 2023.
Cornfield annual species provided an immediate burst of colour during the first year, while slower-growing perennials are establishing for long-term impact from Spring 2024 onward. The site preparation involved clearing and cultivating the rough ground to create optimal conditions for seed establishment.
Additional biodiversity measures included planting 100 native saplings, trees, and species-rich hedgerows to enhance habitat, support wildlife, and absorb approximately 35 tonnes of carbon annually. The combination of wildflower meadows, trees, and hedgerows creates a resilient, visually appealing landscape while improving ecosystem services.
The Oldbury project successfully established vibrant wildflower areas and diverse habitats, increasing biodiversity by over 95%. Early visual impact was achieved with the annual species flowering quickly, and long-term success is expected from the perennial species.
Our Work
See how our seed mixes perform in the field, from national infrastructure schemes to habitat restoration and landscape design.
*The figures provided by the calculator are a guide only, we advise contacting one of our specification team to discuss your project requirements in full.
*The figures provided by the calculator are a guide only, we advise contacting one of our specification team to discuss your project requirements in full.
*The figures provided by the calculator are a guide only, we advise contacting one of our specification team to discuss your project requirements in full.
